People don’t really like changes yet change we must in this fast-developing world. How to introduce a change, or rather how to inspire people to embrace a change? That is one of the main questions of my professional life.
- An experienced speaker once recommended sharing personal experiences (even – or especially – if they make me vulnerable) as it is much easier for people to relate to them than to general statements.
- A Cognicast eposide mentioned storytelling as a great tool for introductory guides. We humans are natural storytellers, we think in stories and relate to them much more easily – so a story should be great also to communicate the value of a change.
- My ex-colleague Therese Ingebrigtsen gave an inspiring talk presenting some points from The Switch – mainly that we need to address the recipient’s minds with rational arguments, but also their hearts to involve their emotion (e.g. by drawing a picture of the new bright future), and that it is important to show a clear path forward.